The Summit Tour — Connor Dethlefs

Jordan Palmer is your favorite quarterback’s favorite quarterback consultant.

He’s trained guys like Patrick Mahomes, Joe Burrow, Josh Allen, and more.

During that time, he’s also hosted a local quarterback camp in Southern California…

So when he took his camps “on tour”, he wanted it to look the part:

“It should feel like a concert tour, not another football camp.”

The following are the moodboards we started the branding project from.

Jordan picked the first one. More Astroworld, less stereotypical football aesthetic.

“Because it’s not just a camp, it’s an experience.”

Here are the results ⬇️

Jared Veldheer

The QB Room