He’s always been known for being Nick Swisher, the baseball player.
He wanted something that represented him as Nick Swisher, the human.
And in case you didn’t know, he’s a f*cking ray of sunshine.
The first step of every branding project: moodboards.
Written or spoken language? Easily misunderstood.
But visuals? People respond to visuals (“I like that” or “I don’t like that”). It’s a universal language.
New York Yankee. World Series Champ. 12-year MLB vet.
If you've heard of Nick Swisher, the baseball player, you might assume he picked the first or second moodboard.
But spend two minutes with Nick, the human, and it’s clear which one represents him best.
The end result is an identity that is uniquely Nick.
