Mike London is a college football head coach.
We wanted to develop a personal brand identity that exists independently of a team affiliation, while still complementing the football program he represents.
During our discovery process, we asked Mike to describe himself in three words.
In typical coach fashion, he answered with 10 minutes of life lessons, but he finished with, “…that’s why the three words got to be ‘Iron Sharpens Iron.’”
He wanted to combine that mantra with the phrase Mike Leach made famous: “Swing Your Sword”.
But we couldn’t just stop there!
It still needed that sweet "drawing-up-plays-on-a-whiteboard" feel to it.
So we used Coach’s handwriting to make a custom font for him.
